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Our academy offers different trainings and courses in employer branding. Our participants get a deep and practical knowledge of building up a strong employer brand and how to manage it in order to increase employee loyalty and get more qualified applicants.

All Trainings and courses can be booked individually for your company. Together we define content, duration and location of the training.

Our training suits best general managers from SMBs, but also HR manager, recruiting manager and brand and communication manager from all industries and not related to any specific company size.

Training Course "Employer Brand Professional"

  • Corporate Branding vs. Employer Branding

  • internal & external Employer Branding

  • Employer Brand Definition

  • Strategic Employer Branding

  • Operational Employer Branding

  • Employer Brand Controlling

  • Recruitment Marketing

  • Cross-Media campaigns 

  • Online Marketing 

  • How to be found on the internet

  • Web 2.0

  • Communication plan

  • Social Media

  • Touchpoints

  • Application process

  • Company website 

  • Career website

  • How to use Social Media the right way

  • Employer valuation platforms

  • How to optimize the recruiting process

  • Active Sourcing

  • Mobile Recruiting

  • Applicant CRM systems

  • How to use recruiting channels more efficiently

  • laws regarding HR ​​​

  • How to increase loyalty

  • Work-Life-Balance

  • Employee benefits

  • Internal communication channels 

  • Mobile solutions

  • Employee referral systems 






Warm Up

Recruitment Marketing

Candidate Experience

Staff Retention

Recruiting 4.0

Costs per Person € 3.250,-- (20% discount for second person of same company, inkl. electronic handout & board, exkl. VAT)

​This course only takes up to 8 participants for maximum success and know-how exchange.


Please contact us for further information!

"As we are a smaller company with just under 40 employees in the field of wooden craftsmanship, we could not imagine how to benefit from an employer branding concept. B&T adapted the process precisely to our general conditions and organizational structure, and came out with a comprehensive package of measures and activities."

Woodwork company in Upper Austria